Director of Marketing

Added on: 30 Oct 2023, Job offer expires on: 30 Jan 2024

Acelab turns tedious specification workflows into inspirational design opportunities. Founded by a team of architects, 9,000+ architecture firms in North America use Acelab to discover, organize, and collaborate on product specs – all in one place. As our Director of Marketing, you will have the unique opportunity to work at the intersection of architecture, growth, and technology in a high-growth venture-backed startup. We’re looking for a demand gen and branding leader with hands-on experience across email, events, social media, paid media, earned media, and influencer marketing. Prior background or experience in the AEC or building materials industry is a solid plus for this role.

What you’ll do:

  • Develop and implement comprehensive marketing strategies to drive brand awareness, lead acquisition, conversion, and retention with both sides of our marketplace
  • Lead demand generation campaigns to drive MQLs and SQLs, measuring and optimizing the funnel at each stage
  • Oversee and optimize the performance of various marketing channels including email, events, social, paid media, and influencers
  • Implement robust analytics and reporting frameworks to monitor, measure, and analyze the effectiveness of marketing initiatives.
  • Collaborate closely with cross-functional teams, including Sales, Product, and Customer Success, to align goals and drive business growth

What you’ll bring:

  • Minimum of 3 years of experience in demand gen or growth marketing
  • Background, interest or experience in architecture, design or product research
  • Strong analytical skills, with proficiency in marketing analytics tools and KPI management
  • Hands-on capability for Hubspot, Canva, Zoominfo, GSuite, Google Ads and social platforms
  • Entrepreneurial and collaborative mindset


What you’ll get from us:

  • Work with some of the brightest minds in AEC, including former CEO of Revit
  • Unlimited PTO, Sick Days, Paid National Holidays, and more
  • Medical, dental, vision, short-term/long-term disability plans, and 401(k)
  • Opportunities for growth, creativity and influence product direction
  • Flexible and remote work schedules

About Acelab:
Acelab is the single source product selection platform for the construction industry. Acelab democratizes access to structured data for every building product available in the US, enabling architects, builders and contractors to select from thousands of options and make informed decisions. Acelab is backed by prestigious venture funds, including Pillar VC, Draper Associates, PJC, Transcend Partners, Alpaca and MIT’s MET Fund. To learn more and sign up for free, visit

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