15 Ways To Empower Your Employees To Blog For Your Business
Generating content for your business is one of the toughest parts of online marketing and business blogging.
Writing high quality content your readers will find valuable is can be incredibly time consuming, especially if you don’t have a content calendar or plan for accomplishing your writing goals. Leveraging your staff and empowering your employees is perhaps one of the best and most effective ways to generate content your future and current customers care about.
Your staff is a wonderful place to start. Digital Marketing Company in San Jose have relevant knowledge and experience because they likely engage with the customer every day. Use them to create valuable content!
Just how can you empower your employees to blog for your business? Well, we’ve listed 15 ways you can both empower your employees:
Change the Culture
Create Policies and Procedures
Create Friendly Competition
Give Them Bribes
Use the Stick
Appeal to Self Interest – The Personal Brand
Provide a List of Blogs to Follow
Empower via LinkedIn
Engage on Facebook and Twitter
Use Community Sites
Use Blog Commenting
Show Employees Their Results
1. Change the Culture
Doing something that you’re organization has never done will usually be met with some resistance. Change is not something most people are receptive to which is why there is need for organization change when it comes to increasing participation in your business blog. This starts from the top and moves down throughout the organization. You must get buy-in from all the people to be impacted and that alone can be a challenge.
Everyone must show their commitment and it must be supported by the organization. As a leader, you can’t just pay lip service to your new business blogging philosophy. Digital Marketing Company in Kansas City must follow through with your actions and with resources, when needed.
Take Action: Make business blogging a priority by changing the organizational culture to emphasis employee content creation.
2. Create Policies and Procedures
This is perhaps the most crucial aspect of business blogging. You need to lay out, in writing, what employees can write about, how they should write about it, and what they should avoid. Specific rules for engaging in external communications are a necessity so employees know what behavior is tolerable online. This also protects them from being punished for doing something that they may have been unaware of. Clear expectations are crucial.
Take Action: Create a written set of policies and procedures governing business blogging and online activity.
3. Create Friendly Competition
Making an internal competition out of business blogging is a great way to spur action from your employees. Depending on the size of your organization and how many people can actually spend time blogging, you can create a number of rewardable goals. The key to creating goals is to know what you want to achieve. If you are just starting out, it may be best to reward behavior for accomplishments like the longest blog post and the most number of blog posts. This will lay the foundation of content and get everyone comfortable with the blogging process. After his time, you can create goals that are based on the quality of the post – for example: most read article, most shared article, most leads generated from an article, etc.
Take Action: Leverage the natural tendency of your employees to be competitive – just keep it friendly.
4. Give Them Bribes
Give them incentives! Aligned with the goals you have for blogging, you can create an incentive plan that rewards the employees with gifts or money. If it is a policy that everyone is required to write at least one blog post per month, give an incentive for the longest post. You can even give bonuses to people that write more than one. The idea is to create behavior you want and reinforce it with some kind of reward. Just make sure the reward is something that the employees will value, otherwise it won’t have the impact you want.
Take Action: Give incentives to your employees to help blog for the business.
5. Use the Stick (when necessary)
It would be nice if all we needed are carrots but sometimes people respond better when they know they stand to lose something. You business blog is linked to your ability to generate new customers and revenue. Regular content is the heartbeat of a website, giving it life in both the eyes of Google and the people who read it. If your employees are not responding to the requirement or to the carrots you’ve laid out thus far, it’s time to bring out a stick. Help them understand that creating content that helps drive business is everyone’s goal and those that are not on board will likely need to find employment elsewhere.
Take Action: If people aren’t following through, you may need to bring out the stick to make sure organizational priorities are carried out.
6. Give Recognition
Not all rewards need to be monetary. Recognition is oftentimes as good a motivator, or better, depending on the person. If you have regular meetings, recognize someone who did something well. When a blog post goes above expectations or does particularly well bringing in new clients, make sure the person who wrote it is recognized. You can even create a “Blogger of the Month” wall to recognize the outstanding blogging achievements of your employees. Digital Marketing Company Kansas City gives them both recognition internally and to any clients/customers.
Take Action: Make sure good work is recognized publicly.
7. Appeal to Self Interest – The Personal Brand
Business blogging is a great way for your employees to establish personal brands. If your employees are the type where it is beneficial to be recognizable, help them see that establishing themselves online will help create new clients. Studies show that when we see someone often enough, we feel more familiar with them even though we may never have met. Additionally, we can increase the amount of authority our employees build with the use of social proof. When potential clients see that someone they may work with has articles that are highly shared and commented on, we feel they are better at what they do.
Take Action: Encourage your employees to build their personal brands to aid the company’s brand.
8. Inspire Them (they are teachers and guides)
One additional way to motivate and empower your employees is to appeal to a higher principle: they aren’t just writing for profit and personal gain, they are teachers and guides helping those that don’t know find answers. This underlying theme will manifest itself it several ways: 1) your business bloggers will write from a different perspective more useful to potential clients, 2) they are more likely to help each other (rather than sabotage each other for personal gain), and 3) it makes content generation easier.
Fallow Me On:—